Virtual reality showroom: Immersive 360 and 3D virtual showroom experience

The VR space consists of 3 immersive modules that provide end-users with unique virtual experiences and pursue different objectives.

Module 1 is a 360° virtual fashion show that introduces users to the company and brand. Being kind of a virtual lobby, it immerses viewers into the context, creates great audience engagement, and presents an interactive menu.

Module 2 is a virtual reality gallery dedicated to the history of fashion. The VR space consists of several halls filled with 3D mannequins with clothes from previous epochs, thematic photos and videos on the walls. The module provides users with a realistic virtual experience and immerses them into the fashion history.

Module 3 is an immersive virtual reality clothing store filled with 3D models of real items for sale. Users can navigate independently in a virtual environment and view the detailed information on each clothing item: material, sizes and colors available, price, etc. Within the VR fashion store, one can compare different pieces of clothing, virtually try them on, add to the wishlists or shopping carts, and purchase. For each item, the recommendation system automatically suggests a matching accessory and footwear.