7% increase in demand for a new financial product with an AR module for a banking application

Innowise has developed a geolocation-based AR module that is being integrated into the mobile application of a bank for its customers.

Customer

Industry

Banking

Region

UAE

Client since

2022

Our customer is one of the leading banks in the UAE, providing financial services for individuals and businesses worldwide.

Detailed information about the client cannot be disclosed under the provisions of the NDA.

Challenge: Creating an AR experience to increase special offer conversion rates

The client was seeking a way of establishing a partnership with a car dealership and providing customers with exclusive offers using software tools.

The client and their partner came up with the idea of enhancing their banking app by incorporating an augmented reality (AR) feature. This AR activity would provide customers with access to exclusive leasing offers at the partner’s facilities while also engaging them in immersive and enjoyable experiences that would encourage them to seize the opportunities presented to them.

Solution: An AR experience that motivates bank clients to opt for the new financial product

Innowise has developed a brand new AR module and integrated it into the client’s banking application. The module shows up as a separate tab on the application home screen. Once users open it and grant permission to access their geolocation and camera, they can reveal a special offer crafted jointly by the bank and the car dealer.

AR experience

The experience itself is an AR module with hide-and-seek mechanics. When entering certain car dealership facilities, users can launch the experience and seek a box containing a unique car leasing offer that can be applied immediately.

The search process is performed with the help of the customer’s smartphone camera. When the camera captures a designated marker, the module generates a box that can be activated by tapping it as the user approaches the marker.

Integration with the banking system

Our development team has integrated the new module into the application’s core to ensure the seamless functioning of the offer. When a user activates the box, they are redirected to the leasing application form page, where they can review the terms and conditions of the offer and sign the application with the representative provided by the car dealing company.

GEO-based notifications

The module our team has developed uses geolocation to notify users about the availability of AR activities.

For instance, when a user walks inside the partner’s establishment and they are eligible to receive the offer, they receive a push notification from the banking application informing them of the availability of an AR experience containing it.

If a user attempts to launch the AR module from a location far from the facility, they are notified that the experience can be launched only in certain locations and are provided with the list of those locations.

Technologies

Mobile

Kotlin, Swift

Google VR SDK, ARKit, Blender

Process

The client had a distinct product vision, and it was our responsibility to execute clear and seamless development and implementation while providing support post-launch.

Our team adopted the Agile methodology with bi-weekly sprints to ensure a transparent and efficient development process. Following each sprint, we conducted sprint reviews to showcase progress and gather feedback from the client.

Our team utilized Google Meet for calls and Slack for chats. Confluence was employed to store project documentation, while Jira was selected as the tool for progress tracking.

Team

QA Engineer

Mobile Developers

3D Modeller

Business Analyst

Project Manager

Results

Innowise’s development and implementation of a separate module within the banking application has brought about significant benefits for our client. The module offers users an immersive and engaging AR experience that entertains and promotes a partnership between our client and a car dealership company. By creating a unique and personalized experience, the module drives user engagement and creates a lasting impression for the brand.

Our team continuously monitors and maintains the project to ensure that the module stays relevant and effective. We are currently making the necessary adaptations to suit upcoming promotion campaigns, ensuring the module is always up-to-date and aligned with our client’s objectives.

Project duration

December 2022 - Ongoing

1400

activity launches in the first month

increase in leasing applications signed

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7% increase in demand for a new financial product with an AR module for a banking application

Customer

Challenge: Creating an AR experience to increase special offer conversion rates